Just when you thought our jeans couldn’t get any better, they go greener. We are turning over a new leaf at River Island, and are committed to making the world a greener place, one consciously-made mom, straight and skinny at a time. We know that when it comes to being more sustainable, we have all got to start somewhere – and for us it’s the fabric in our jeans. Stitch by stitch, we are using denim to do better which is why we now only use responsibly sourced cotton in our jeans – and that is just the start of it. We are partnering with Ecologi to offset the carbon from our denim production by planting one tree for every pair of River Island jeans sold. Change doesn’t happen overnight, but even the smallest actions can make the greatest impact. Let us turn jeans into greens, and watch our forest grow.
Blue Molly mid rise bum sculpt skinny jeans
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